The Korean electronics giant Samsung-Unveils-Next-Generation-Smartphones-at-the-Core-of-its--Connected-Galaxy-Experience" target="_blank">took the wraps off both the 5,1-inch Galaxy S7 and the premium, 5,5-inch Galaxy S7 edge at the high-profile event.
As you might imagine for a Samsung flagship, both phones come packing some pretty fancy hardware. The Galaxy S7 uses a 3,000 mAhbattery, while the Galaxy S7 Edge sports a 3,600 mAh battery. Samsung has also focused heavily on new user interface features for improved performance. Where the Galaxy S6 phones did away with Samsung staples like microSD card slots, removable batteries, and water resistance, Samsung says it listened to customers and brought water resistance and a card slot back to the S7 series.
The smaller Galaxy S7 packs a 3,000mAh battery while the larger edge is powered by a 3,600mAh.
Samsung gave its two flagship smartphones for 2016 their debuts at the Mobile World Congress Sunday, with all attendees watching the launch in virtual reality through the company's Gear VR headset.
The new all-metal S7 design that was introduced on last year's S6 continues, with the Edge remaining the only phone with a curved screen on both sides of the device.
The Galaxy S7 and S7 Edge now include support for microSD cards with up to 200 GB of storage to complement the 32 GB of onboard storage.
Software wise, it will be launching with the latest Android 6.0 Marshmallow with Samsung's traditional Touchwiz over the top.
Analysts were concerned that the improvements in the new Galaxy phones would not be enough to compete with the coming next-generation Apple iPhone. The buy one get one deal also applied to the installment plan with a second Galaxy S7 selling for $13.54 per month for 24 months after a $13.55 service credit and a second Galaxy S7 Edge selling for $15.62 per month for 24 months after a $15.63 service credit.
Samsung says the S7's CPU and GPU are respectively 30% and 60% more powerful than those found in the S6. And if you needed more incentive to pre-order - all pre-orders will get a free Gear VR headset.
Customers can pre-order the Samsung Galaxy S7 edge and Samsung Galaxy S7 on a Vodafone Red 10GB Bundle for £50 per month or £44 per month respectively. It would be available in four colors, Silver, Gold, White and Black. It works by pairing with an app on Samsung's soon-to-be-released Galaxy S7 or S7 Edge (or other, as-yet-unspecified Samsung phones) allowing users to wirelessly transfer photos or videos via Wi-Fi.